China Travel is Booming! So Many Reasons Why Foreign Tourists are Falling in Love with China!

In 2024, the social media sensation “China Travel,” which captivated audiences both domestically and internationally, continued to gain momentum into early 2025.

Over the past year, China has expanded its visa-free entry program, attracting more foreign tourists. According to data from the National Immigration Administration, in 2024, 64.88 million foreign visitors entered or exited China, a year-on-year increase of 82.9%. Among them, 20.12 million entered under visa-free policies, marking a 112.3% rise, enjoying China’s stunning landscapes, rich culture, and delicious cuisine.

Currently, China has signed comprehensive visa-exemption agreements with 26 countries, offers unilateral visa-free entry for 38 countries, and provides 240-hour visa-free transit for people from 54 countries. The number of ports has expanded from 39 in 19 provinces to 60 in 24 provinces, allowing cross-provincial and cross-city travel.

In February 2025, the National Immigration Administration announced a visa-free policy for ASEAN tourist groups entering Xishuangbanna, Yunnan. This continuous optimization of visa policies has attracted more international tourists to China.

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China Tourism Academy’s chief statistician Ma Yiliang notes that foreign tourists typically visit two to three cities, and expanding regional access makes travel more convenient for many.

Shortening inspection wait times, implementing self-declaration, opening more direct international flights, expanding the two-hour high-speed rail travel radius, and improving payment convenience through large card transactions, small QR code scans, and cash backup—these reforms, from hardware to software, have made it easier for more people to visit, see, and experience China.

More and more overseas tourists are visiting China. While enjoying their trips, they are also sharing their experiences on social media, helping to promote China’s image.

They are captivated by China’s stunning natural scenery and document its historical and cultural landmarks.

They marvel at the speed and comfort of China’s high-speed trains, the convenience and efficiency of city subways, and are amazed by China’s level of modernization. They experience smart technologies with delight. They admire China’s cleanliness and safety, and praise the friendliness and warmth of the Chinese people. They share unique cityscapes of China, sparking curiosity and comments from overseas netizens.

The ongoing popularity of China travel is not only driving the rapid development of the culture and tourism industry but also highlighting China’s commitment to opening up.

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According to Liu Jia, Deputy Director of the Foreigners’ Management Department at the National Immigration Administration, the country welcomes more foreigners to visit China and experience its beauty and modern progress firsthand.

As policies and tourism infrastructure improve, more foreign friends will come, experiencing China’s rich history, nature, advanced technology, and cultural warmth.